23.6.06

Comunicação de crise I


More than a million Cadbury chocolate bars are being taken off the shelves over fears they may be contaminated with salmonella.

A Cadbury spokesman said: "This is being done purely as a precautionary measure, as some of these products may contain minute traces of salmonella.

"Cadbury has identified the source of the problem and rectified it, and is taking steps to ensure these particular products are no longer available for sale."

It was reported that the company had identified the problem in January.